EDUCATION

Carnegie Mellon University | Bachelor of Humanities and Arts 

Drama and Creative/Professional Writing with a minor in Film and Media

 

EXPERIENCE

Her Highness PR | herhighnesspr.com | 2015 - present 

Founder and Creative Director / Los Angeles, CA

Stylized and creative marketing, branding, content creation and social media strategies via publicity campaigns, photoshoots, red carpet coordination, premiere parties, film screenings, fashion shows and special events. HHPR acts as the publicist for A CLASSY BROAD: Marcia Adventures in Hollywood - a documentary by Anne Goursaud; Richard Dalton, former hairdresser to HRH Princess Diana; Professional Snowboarder Lindsey Jacobellis; SAFILM - San Antonio Film Festival; Salon PCH in Laguna Beach, CA; The Lafayette Hotel, Swim Club & Bungalows in North Park, San Diego; and founded the Fairytale Fashionista, a brand for little girls to inspire their inner princess. 

Diana Rua Media | dianaruamedia.com | May 2006-present

Public Relations & Event Director / Pittsburgh, PA

DRM is a boutique marketing and event management agency specializing in branding, media planning, public relations, social media marketing and event production. Implemented strategic marketing campaigns, promotions and special events including 50 Cent's Effen Vodka Takeover Tour - Pittsburgh; The Pittsburgher Burger Bash; Jim Beam-Jack's Bar April Fools Campaign; All-Star Craft Beer, Wine & Cocktail Festival; Hispanic Heritage Street Fiesta;
Major League Player's Association All-Star Party; Red Bull Magazine Launch Party with Artist Baron Batch; American Liver Foundation Bachelor Bid; Tease Fashion Show and Audi Grand Opening Party. 

 

Modern PR | modernprinc.com | January 2015 - present

Associate Publicist / Orange County, CA

Traditional PR and social media initiatives for Modern PR clients: Cape Rey Resort, Carlsbad, CA; Catalina Film Festival; Supergirl Pro Surf/Snow Competition; PepTalk Sparkling Water; Pacific Edge Hotel, Laguna Beach; California Strawberry Commission; Belicious - Real Food in a Pouch; and Sili Squeeze.

 

KidsFest | kidsfestsandiego.com | February 2015 - August 2015

Festival Director / San Diego, CA

Curated and designed KidsFest San Diego, an annual celebration of the imagination for children and their families with over 100,000 square feet of interactive fun, benefitting the Chloe Nichols Foundation. Managed over 50 exhibiting vendors while creating over a dozen stylized activity stations and schedule of live entertainment for two-day kids festival, boasting over 7500 attendees on June 27-28, 2015 at Liberty Station in Point Loma, CA. 

 

Ceremony Magazine | ceremonymagazine.com | May 2009-February 2015

Associate Editor / Los Angeles, San Francisco, Orange County, San Diego

Luxury bridal publication with four annual editions in Los Angeles, Orange County, San Diego and San Francisco. Managed over fourteen hundred pages of content and two hundred fifty clients by producing photo shoots for fashion and décor features, cataloging over a thousand wedding submissions, developing editorial content with advertisers, writing, editing, blogging, social media, renewal and new business sales, accounts receivable, and client relations. Directed ad development with art department by conceptualizing marketing and branding campaigns for wedding industry vendors. 

 

Demand Media | demandmedia.com | April 2013-2016

Fashion & Style Writer / Freelance

Contribute fashion articles for Demand Media partner sites, eHow Style & Beauty, LIVESTRONG.COM style, GlobalPost Style, ModernMom Style, and Synonym.com

 

San Diego Film Festival | sdfilmfest.com | September 2008-2012

Producer and PR Manager / San Diego

Coordinated festival production and staffing for over two hundred volunteers. Assisted Festival Director with event publicity, media pitches, sponsor/filmmaker relations, program selections, coordinated film “pop-up” events and Academy Awards sanctioned Oscar Party. 

 

Pittsburgh Film Office | pghfilm.org | August 2007- July 2008

Marketing Consultant / Pittsburgh, PA

The PFO is a non-profit organization that markets Pittsburgh as a destination film production location, driving over $600 million in regional economic impact. Assisted PFO with new project development and public relations, coordinated film premiere parties and fundraisers, project managed the silent auction and fashion presentation for the annual Academy Awards event, “Lights! Glamour! Action!”

 

Adteractiv, Inc. San Francisco | fashion-schools.org | July 2007 – February 2008

Fashion Writer / San Francisco, CA

Contributed feature fashion articles and blog posts for fashion career oriented website.

 

MANIAC Magazine | maniacmagazine.com | February 2004 – May 2006

Editor-in-Chief / Pittsburgh, PA

Local city fashion and lifestyle publication catered to young professionals and their alter-egos. Directed magazine production for bi-monthly publication by developing all editorial content, writing and editing copy, coordinating and styling fashion shoots, producing fashion shows and launch party events, managing staff, contributors and advertising accounts.

 

Lawrenceville Fashion District | February 2005 – July 2008

Marketing Consultant / Pittsburgh, PA

Hipster neighborhood developing local businesses. Consulted with Divine Shabby Chic Boutique owned by Angie Jakad; Sugar Boutique owned by Katie Bulger-Rau; Pavement Shoe Boutique owned by Alissa Martin to develop community events, fashion show, media buys and advertising.

 

Open Stage Theatre | openstagetheatrepittsburgh.org | June 2004 – May 2005

Marketing Director / Pittsburgh, PA

Oversaw all marketing for Pittsburgh based non-profit theater company during their 2004/2005 season. Managed all media placements, developed marketing materials, along with fundraising and donor relations including producing fashion show, donor luncheon and gala event.

 

Philip Pelusi Salons and Phyto-Life Hair Care | philippelusi.com | January 2003 – September 2004

Marketing Assistant to the Vice President / Pittsburgh, PA

Assisted VP of Operations for a 13-store hair salon chain and hair care product development company. Responsible for copywriting, press and product launch releases, designed marketing materials, acted as the liaison to national beauty editors, published bi-monthly newsletter, produced and performed voiceovers for radio commercial spots.

Squonk Opera | squonkopera.org | June 2001 - December 2001

Multimedia Producer

Coordinated video production shoots to create content for an onstage multimedia installation, projecting on multi-tiered screens during the live theatrical performance for Squonk Opera's Inferno - based on Dante's Inferno.

Nancy Mosser Casting | mossercasting.com | January 2000 - September 2001

Casting Assistant

Coordinated casting sessions and callbacks for professional actors, extras casting for feature film, independent productions and commercials for projects:
Mothman Prophecies, Wonder Boys, Dogma, Out of the Black, Inspector Gadget.